VANE · GO-TO-MARKET
GO-TO-MARKET DEMO

Go-to-market, made easy.

We turn your sales strategy into campaigns and a success dashboard. Every first pass starts from your digital footprint, and a person reviews every step.

How it works: four work areas, in this order

What you are looking at: a go-to-market plan, built in four parts. We start from what a business already shows in public, rate each part, and turn the gaps into a short plan someone can act on. Open a sample below to see it on a real business.

  1. StartWhat the business shows in public
  2. 1Sales strategyConfirm the answersYou review
  3. 2CampaignsPick a campaignYou review
  4. 3SocialPlan the postsYou reviewCan start on its own
  5. 4DashboardSee what movedYou review
  6. Monday3 things to do
Start from what is public. Work the four areas in order. A person reviews each one. Every Monday the owner gets three things to do, then it starts again.
  1. 1

    Sales strategy

    Who you sell to, and why they buy. Answer a few questions. We propose answers from what is public, and you confirm them.

  2. 2

    Campaigns

    Pick a campaign based on your strategy: email, LinkedIn and calling, in order.

  3. 3

    Social

    Showing up where your customers are. It stands on its own, so you can start here.

  4. 4

    Dashboard

    One view of what is working. Deeper analytics sit behind it.

Walk through it: NP Dodge Real Estate, step by step

Everything below comes from our September 3, 2026 review of NP Dodge. The business has not confirmed any of it. Each line says whether we saw it in public, are proposing it, or are missing it. Pick a step, or press Next.

Strategy: the questions and what we already know

Twelve questions. A person confirms or edits every answer. Four are shown.

  • Which company, office or service line is in scope?NP Dodge Real Estate, serving Omaha, Southwest Iowa, Lincoln and nearby marketsproposed, to confirm
  • Which journey matters most right now?Buyers, sellers, agents, new construction, land and relocationproposed, to confirm
  • What is visible on the website?Buyer, seller, property, agent, office, new-construction, land and career journeysseen in public, Sept 3
  • What result should improve first?Priority outcome, channel results, capacity, systems and baselines are not known yetmissing

See the first-pass ratings

Each bar is one work area, rated on five decisions. Each rating is a first pass: what we could see in public, plus proposed answers a person confirms. None of these businesses has reviewed or approved its rating. The gold mark is where an area is ready to act on.

Prospects

NP Dodge Real Estate

Real-estate growth

Convert established local authority and agent relationships into measurable seller and buyer growth.

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Open

EK Construction

Project growth

Show how Vane protects credibility when identity, project fit, territory, and capacity still need confirmation.

Official identity to confirm first

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Freedom Whiskey

AI + growth readiness

Preserve a strong mission-led brand while improving campaign operations and commercial decisions.

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Kino Cove

Front door + GTM

Turn a strong mission and an open market position into a front door an institutional buyer can say yes to.

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Existing use cases

Golden Lab Technologies

Connectivity infrastructure

Turn real field proof and a scored federal pipeline into signed work, once one confirmed price is set.

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Home Base Repair

Home tech help · the demo's own business

Fix the front door, then read one small test. Rated from its public site and the owner's own plan, with no sales or lead numbers.

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Presenting this? Open the guideA 5-minute walk-through: what to say and what to click

The one-line pitch: "We start from what a business already shows in public, turn it into a go-to-market plan, and a person reviews every step."

  1. Open with the headline. Read "Go-to-market, made easy." Point at the diagram: what is public, the four work areas with "You review" on each, then Monday, and back around every week. Say: "Everything starts from what they already show online."
  2. Name the four areas. Sales strategy, campaigns, social, dashboard, in that order. Say: "Social can start on its own. The rest build on each other."
  3. Click through the walk-through. Press Next three times. Strategy shows answers pre-filled from the footprint, and a person confirms them. Campaign is chosen from the strategy. Social stands alone. The dashboard shows whether it is working. Say the ratings are a first pass the business has not confirmed.
  4. Show the ratings. Scroll to the bars. One bar per area, and the gold mark is "ready to act." Press "Expand all" only if they ask how a score is built.
  5. Open one client page. Use the "Open" link on any business. It shows the questions, then the campaign pages.
  6. Close on the people. Point to the experts on the right. Say: "Your leadership coach leads. Specialists join when the work calls for them."

If they ask

Where do the scores come from?
A first pass: what we could see in public on September 3, plus proposed answers that still need the owner to confirm. A person reviews it.
Is it automatic?
A person reviews every step, and nothing is sent without approval.
What is not built yet?
The full analytics view. It is outlined under "All analytics" in the walk-through.
How we score

How we score

The GTM score is computed from 20 rated decisions you can open and check. Each decision gets a level from 1 to 4, with a one-sentence basis that names the evidence. The GTM score is the sum of those levels: nothing is weighted or averaged, and no model sets a level.

Where the data comes from

Public sources, reviewed and dated: the client's website and customer journeys, official registrations, published proof, and public market data. The observation date is printed on every row.

The owner interview is the only source that can confirm a decision. No client on this page has been interviewed yet.

How a decision is rated

  1. 4Confirmed by the owner in writing, and backed by evidence.
  2. 3Strong public basis. The owner still has to confirm it. Public evidence alone stops at 3.
  3. 2Partly supported: some evidence, with real gaps.
  4. 1A working idea only. Nothing confirms it yet.
  5. 0Not rated: not enough to judge.

How the scores add up

Area score
The sum of its 5 decision levels, out of 20. A decision that is not rated adds 0.
GTM score
The sum of the four areas, out of 80.
Bar
An area is ready to act on at 16 of 20 (adjustable from 8 to 20). Because public evidence caps each decision at 3, no area can reach the bar before the owner interview.
Fix first
Decisions that are not rated or rated 1 to 2, weakest first.

Digital Posture readiness

A separate 100-point view: five areas of 20, scored by the analyst against written bands (0 to 4 unknown, 5 to 8 mostly gaps, 9 to 12 partial, 13 to 16 public evidence covers most of the area, 17 to 20 needs the owner interview). It is analyst judgment, not computed from the 20 decisions, so it can rank clients differently from the GTM score. Bands: 0 to 39 establish foundations, 40 to 59 plan carefully, 60 to 79 pilot-ready in selected areas, 80 to 100 scale-ready.

Checked automatically

A 4 needs the owner's dated written confirmation; every area score equals the sum of its decisions; this page's totals match each client page.

In development, not live yet

An evidence ledger in which every level is calculated from dated source records, with expiry so old evidence lowers a score, and saved snapshots for re-measuring at 30 and 90 days.

The combined meeting packet is the primary handoff. Each client page retains its supporting proposal for deeper review; Kino Cove’s is on its page; Golden Lab’s executive report is shared privately with its founder. Every client includes four 20-point work areas, pre-populated prompts, recommended solutions, and a review-only campaign kickoff. Nothing is sent, connected, purchased, or deployed.